SS25 COLLECTION
Shot in Spain. Designed in Denmark. Built to go anywhere.
Every year, we take ECO SHADES on the road.
Not for campaign hype. But to reconnect, get inspired, and capture our products in real places - worn the way they’re meant to be.
This year, we travelled south to Spain.
Sharp light, textured walls, dusty trails, and warm air - a backdrop that felt calm and sun-beaten in the right way. Minimal. Honest. Natural. Just like the frames themselves.
A Collection That Travels Well
The 2025 collection introduces updated silhouettes, refined details, and a fresh palette - all rooted in our core values: clean design, durable construction, and responsible materials.
You’ll find new models in both our Biodegradable and Recycled collections, including lightweight injected frames in rPCTG and rTR, soft earthy tones in plant-based acetate, and our signature optical hinges and recycled rPMMA lenses.
Whether you’re in the city, on the coast, or somewhere in between — these are sunglasses built for movement, light, and everyday simplicity.
Why Spain?
Every year, we bring ECO SHADES out into the world - not in over-styled shoots, but through slow travel, grounded locations, and real surroundings.
Spain offered the perfect contrast to our Nordic DNA.
It’s not about beach clubs or flashy scenery - it’s about texture, warmth, and timeless materials.
Stone walls. Faded shutters. Dust. Olive trees.
The kind of environment that doesn't steal attention, but frames it.
This is how we see the world. Through ECO SHADES.
Discover our 2025 collection
Explore the full collection - including returning favorites, new silhouettes, and refined colors - all designed in Denmark and made to be worn everywhere.
