ECO SHADES is a family-run sunglasses brand, founded by us - Claus and Jonas Brandenborg - a father and son with very different backgrounds, but the same clear idea: good design should be honest, long-lasting, and made with respect for people and the planet.

Claus has spent over 25 years in the eyewear and optical industry. He knows the craft inside out - from how a good hinge should feel to how the right lens performs in real life. He’s worked with factories, materials, production partners, and opticians across the world. He’s built eyewear brands before - but never one with his son.

Jonas comes from the world of design and architecture. With a strong sense for aesthetics, branding, and storytelling, he brings a younger perspective to everything from color palettes and silhouettes to how we present the collection visually. He thinks about the full picture - the lifestyle around the product, not just the frame itself.

Together, we are ECO SHADES. And together, we are the perfect duo.

Our collection is a meeting point between timeless craftsmanship and modern design. Every frame is carefully developed with both of us involved - from the first sketch to the final sample. We talk, we disagree, we refine. And we don’t release anything we can’t fully stand behind - in terms of quality, design, durability, and sustainability.

We design everything in Denmark and produce in our factories in China, using recycled and plant-based materials. Not because it sounds good in marketing - but because it’s the only way we want to do business. Our sunglasses are built to last, both in quality and in style. The same goes for our campaigns: always shot with a calm and storytelling tone, capturing the feeling of the place - whether it’s Danish nature or somewhere else that inspires us.

As a small, independent brand, we’re proud to do things differently. We only launch one main collection a year. We support our retailers like partners. And we believe that great design doesn’t shout - it speaks quietly but clearly.

ECO SHADES is our story. A story about experience and new ideas. About trust, simplicity, and doing things properly.

We’re proud of what we’ve built. And we’re just getting started.

Green regards,