2026 COLLECTION
Shot in Helsingør. Designed in Denmark. Built to last.
For 2026, we brought ECO SHADES back home.
The SS26 collection was captured in Helsingør – where wide beaches meet quiet streets, soft Nordic light, and calm, understated architecture. A place that reflects everything our brand stands for: simplicity, quality, and products made with intention.
This campaign is about slowing down. About texture, light, movement, and everyday moments. No staged perfection. Just real surroundings, real wear, and frames designed to live with you season after season.
Scandinavian Summer
The 2026 collection introduces refined silhouettes, balanced proportions, and a calm, natural color palette inspired by the Danish coast and countryside.
Across the collection, you’ll find:
– Clean, timeless designs made to stay relevant
– Frames crafted in recycled plastics and plant-based biodegradable acetate
– UV400 certified lenses made from 100% recycled PMMA
– Optical-grade construction with metal cores, premium hinges, and long-term durability
Every detail is built for comfort, strength, and everyday use — not short-term trends.
Designed for Real Life
From soft dunes and open fields to city walks and coastal air, the SS26 collection is made to move with you. Lightweight. Strong. Comfortable. Built with the same premium construction found in high-end optical frames — at accessible prices.
This is Scandinavian design in its purest form:
calm, functional, honest, and made to last.
Discover the ECO SHADES 2026 collection - where better materials, thoughtful design, and everyday wear come together naturally.
