About Us

ECO Shades - Vision For A Greener Tomorrow

Our Story

In 2021, a father-son duo, Claus and Jonas Brandenborg, brought their vision to life: creating a sunglasses brand that balances premium quality with affordability, while championing sustainability. ECO Shades, born out of this vision, represents a legacy of expertise and a commitment to the future.

Our Founders

Claus Brandenborg: With a distinguished career spanning over 25 years in the eyewear industry, Claus played a significant role in building the SKY EYEWEAR brand. His deep understanding of eyewear manufacturing and design principles has been the cornerstone of ECO Shades' product excellence.

Jonas Brandenborg: Bringing a fresh perspective and a keen eye for contemporary trends, Jonas has been instrumental in shaping the brand's identity. His innovative approach to design and marketing has helped ECO Shades resonate with a modern audience.

Our Products

At ECO Shades, our sunglasses are more than just a fashion statement. We carefully select materials that are kind to the planet without compromising on quality. Our use of recycled plastic (RPCTG) and biodegradable acetate (BioAcetate S70) reflects our dedication to reducing environmental impact. Each pair of sunglasses is a testament to our commitment to sustainable practices.

Our Growth

From our humble beginnings in Denmark, where we first introduced our products to small independent fashion stores and online platforms, ECO Shades has witnessed remarkable growth. Today, our reach extends across continents, with our products available in stores throughout Europe, the USA, and Asia. This expansion is a reflection of the growing global consciousness towards sustainable fashion and the universal appeal of our designs.

Our Vision

We envision a world where high-quality, stylish eyewear is accessible to everyone, and where the fashion choices we make do not come at the expense of our planet. ECO Shades is more than just a brand; it's a movement towards a more sustainable and fashionable future.

Our Promise

We are committed to continuous innovation in sustainable eyewear. By staying true to our values of quality, affordability, and eco-friendliness, we aim to set new standards in the industry. Our journey is one of constant learning and improvement, as we strive to meet the evolving needs of our customers and our planet.

ECO Shades - Vision For A Greener Tomorrow